Loyalty Myths
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Published 18 Oct 2005
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The Wallet Allocation Rule
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Customer Lifetime Value
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Profit Maximization Through Cus...
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Profit Maximization Through Cus...
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The Customer Delight Principle
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Readings in Service Marketing
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Published 07 Jan 1997 -
SERVICE MARKETING PACKAGE W/RDG...
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Published 13 Jan 1997 -
Service Marketing
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Published 30 Mar 1996 -
Return on Quality
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Published 01 Dec 1993